Everyone knows that the Super Bowl usually brings about a slurry of clever ad campaigns and commercials, all trying to leach off of the grandiosity of the single biggest day in sports-period (Potus).
That said, Tostitos, not a rookie player in this game, is launching a new bag of chips that doubles as a breathalyzer.
The limited-edition “Party Safe” bag is meant to discourage drinking and driving, and will even provide those with a trace of alcohol on their breath with a $10 Uber code on game day. The company promises it comes equipped with an alcohol sensor that, when breathed into, will turn red if alcohol is detected and green if it’s not.
“Our goal is to remove 25,000 cars from the roads that Sunday evening,” said Jennifer Saenz, Frito-Lay’s chief marketing officer. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few easy taps away.”