PUNCH DRUNK
In The Spirit
Hopefully, we will one day live in a world when restaurants don’t lure you in by claiming they’ve got a billion wines on the list, and then whatever you order seems to be conveniently out-of-stock.
We’re closer to a cure now that Alliance Beverage Distributing is going to refresh wine lists with their new product score—the entire portfolio of Foster’s Group. Some of the wines in the deal were snatched up from Republic National Distributing Company. Ding! Round goes to Alliance.
Who’s in it this approximately 50-label portfolio? Mainly wines from Australia, New Zealand, and the U.S., including Black Opal, Chateau St. Jean, Etude, Matua, Pepperjack, Penfold’s, Stags’ Leap, and Wynns Coonawarra Estate. The Foster’s Arizona deal was made in conjunction with Alliance’s partners Glazer’s Distributors and The Charmer Sunbelt Group, who will help sell the entire portfolio of wines in Arizona. Strength in numbers, baby, strength in numbers.
Why is the portfolio made up of mainly Australian wines? Because the Foster’s Group wine people are the Foster’s Group beer people—the ones who make commercials like this. Enjoy!
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