MONDAY MORNING EXERCISE
Just Because
Today, we’d like to put something up for discussion. New York Magazine recently excerpted a chunk of “Priceless: The Myth of Fair Value (and How to Take Advantage of It),” a new book that analyzes (among other things) how we are all tricked (or should we say, swayed) by restaurateurs to order a certain way.
Priceless’ author deconstructed Balthazar’s menu and applied certain theories of suggestion, design, and all-out trickery, to illustrate his point. Check out the NYM excerpt here: http://nymag.com/restaurants/features/62498/
So we ask: can you think of any local menus that illustrate these points? Maybe you know of a place that uses heavy bracketing? Maybe you’ve been stuck in “menu siberia” or column hell? Take a read and let us know! We’ll follow up.
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