RECHARGE YOUR BATTERIES
The Lookout
The picture above is not a concept, it’s possibly the finest example of brand extension that we have seen. Who better to deliver an energy drink that Duracell? I mean COME ON!!! THE COPPERTOP BATTERY!!! Even their can is badass.
Launched in 2008 in the Czech Republic — I guess that’s the new testing ground for the American consumer — it still hasn’t hit our stores yet.
Filled with typical ingredients like, caffeine, taurine, B vitamins and sugar, the jury’s still out on what it tastes like (hopefully not like their batteries, not that we would know what they taste like either.)
You can always visit their website for more info, and it might help if you read Czech.
http://www.duracelldrink.com/en.html
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