HOW MANY TIMES A DAY DO YOU MACERATE?
In The Spirit
Believe us, we’d love to say that Belvedere’s three, new, fruit-soaked flavors are simply an exercise in good marketing, but damn, the stuff’s better than any flavored vodka we’ve tasted.
Here’s how it happens: Quadruple-distilled Belvedere vodka is shipped to a separate facility in France where it undergoes a process called “maceration,” the soaking of dried and frozen citrus fruit peels. Since Belvedere can’t say it, we will: “maceration” rhymes with “masturbation” and “masturbation” rhymes with eye-catching marketing.
Running ads with phrases like “Maceration is perfectly natural,” and “Maceration should never be rushed,” “Maceration is not a sin,” and “taking your time is half the fun,” Belvedere is able to add a slight twist to the flavored vodka market.
The Maceration Process is unique in that it’s not rushed, like most “infused” flavors, letting the fruit soak for weeks at a time. And, not a single artificial sweetener or sugar is added. Another distillation happens after soaking, this time at a low temperature to maintain the aromas, and then filtered for debris.
The result is an orange vodka that tastes like orange juice … and vodka; a Black Raspberry that’s begging to be poured over pancakes … or something; and Citrus that fun and refreshing.
And mom said maceration would make you blind. Whatever, ma.
Available for $27.99 at BevMo or at by the pool at the W Scottsdale. Check out the Thursday Acqua pool parties hosted by W’s GM Leon Young and event promoter Steve LeVine when macerated cocktails are available for $6 each.
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