NOW OPEN: TRUE FOOD
Welcome
We caught a sneak peek of Sam Fox’s newest concept, True Food, a day before opening and heard straight from co-owner, Dr. Andrew Weil, that “this is not a health food restaurant … it’s a GOOD food restaurant,” he said. Sure the menu looks healthy, but both Fox and Weil want people to understand “there’s still calories, there’s still fat, there’s still a lot to eat, but it’s all fresh and good for you.”
Dr. Weil is the mastermind behind the anti-inflammatory diet, a way of eating real food in portions and combinations that make things easier on your body. And Fox, the restaurateur behind Sauce, Olive & Ivy, North, and many, many others, had been chatting with the Dr. for a while about doing a concept.
Once the iconic Coffee Plantation in Biltmore Fashion Park closed, the time and space came together for the pair to move forward. Although we haven’t tried much off the menu yet, the space looks great and worth a stop by. More later…
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